Deliveroo shares up 2% on first full trading day as rider strike begins

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Deliveroo rider in central London

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Deliveroo shares have edged up on its first fully open day of trading on the London Stock Exchange.

Shares rose more than 2% to 288p early on Wednesday, the first day the 70,000 retail investors were allowed to trade.

They are still well below the 390p paid as the shares dived on their debut last week amid big investors’ concerns over workers’ rights and profits.

Hundreds of Deliveroo riders are expected to go on strike on Wednesday as they call for higher pay.

The food delivery firm’s share sale marked London’s biggest stock market launch for a decade, but the sharp fall seen saw it dubbed “the worst IPO [initial public offering] in the history of London”.

Smaller investors, known as retail investors, got their first chance to trade their shares on Wednesday as what is described as “unconditional trading” began.

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What is an initial public offering?

It’s one way for private companies to raise cash. An initial public offering sees shares offered to major investors, including pension and insurance companies, as well, sometimes, as private small investors.

They let the company know what they are prepared to pay for the shares, in conjunction with investment banks and other professional advisers hired by a company.

The shares then “launch” on a stock market. Deliveroo shares were only tradeable over the first week by the major investors who had bought large chunks. Full trading, allowing anyone to buy and sell began a week later. Trading on a stock market allows the price to be set freely in the open market by supply and demand.

The value of the shares, multiplied by how many there are, gives the market value of the company.

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Despite small gains on Wednesday, the company’s share price is still far below its 390p float price on its debut when big investors and Deliveroo customers could buy or sell shares. The company had initially hoped for a share price of up to 460p.

Deliveroo, which has not yet made a profit, had initially hoped for a share price of 460p, but had to accept a lower price, saying it had chosen to “price responsibly” and sell its shares at the bottom of its planned price range due to “volatile” market conditions.

Some of the UK’s biggest investment fund managers, such as Aberdeen Standard, Aviva Investors, BMO Global, charity fund manager CCLA, Legal and General Investment Management and M&G said they would not buy shares in Deliveroo, citing concerns, including over the working conditions of its riders.

Analyst Susannah Streeter at stockbrokers Hargreaves Lansdown said that retail investors don’t appear to share the same worries.

She said a surge of interest from smaller investors “will be some comfort for Deliveroo customers who were encouraged to buy a slice of the company but appeared to have thrown the dice on a disastrous debut.

“They were locked out of selling their shares for a week, while the company’s initial valuation fell sharply. Now they finally have a ‘get out of jail’ card, but it seems for now that many have kept it in their back pocket, waiting it out for prices to stabilise.”

Neil Wilson, chief market analyst of, warned that the strike action by hundreds of UK riders due to start on Wednesday “underlines the regulatory risk attached to the stock”.

About 400 of the food couriers in five towns and cities are also expected to stage socially-distanced protests over pay and conditions.

Deliveroo riders checking food bags

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“I’m going on strike for my basic rights and those of all the other riders struggling to get by and support families on Deliveroo poverty pay,” said Greg Howard, a Deliveroo rider and the chair of the IWGB’s couriers and logistics branch.

He said: “I’ve seen conditions decline for years and then working through lockdown I contracted Covid-19 and got very little support from Deliveroo. After the pandemic, more people than ever understand this exploitation is no way to treat anyone, let alone key workers. The turning of the tide is clear. It’s time for rights for riders.”

Deliveroo has said in the past it provides work for about 50,000 riders in the UK.

A spokesperson said: “Riders are at the heart of our business and we always aim to give them the work they want and the support that they need.

“We communicate with thousands of riders each week who tell us that they value flexibility above all else. We are proud that rider satisfaction is at an all-time high and thousands of people are applying to be Deliveroo riders each week.”

They added any couriers with concerns can contact internal “rider engagement” teams.