Angling Direct reels in profits as more people fall for fishing hook, line and sinker

A year long on-off lockdown has boosted the profits of fishing tackle company Angling Direct.

Many people have turned to the sport – helping the firm post a revenue of £67.7 million in the year to the end of January.

It’s a rise of more than 27 per cent on the previous period.

More than 100,000 fishing licences were sold in 2020 – an increase of 17 per cent.

Angling Direct saw its online sale grow by nearly 40 per cent.

Unlike other High Street shops, the firm posted a 15.5 per cent rise in “brick-and-mortar” sales – hitting £32.3 million.

It even managed to open four new retail outlets.

The company said it was looking to deliver profitable growth in revenue — but at a slower rate than last year.

About the Author

Philip Braund spent 16 years at the Daily Mirror as a reporter and news editor before moving to ITV. He was the series producer of the ground-breaking investigation programme The Cook Report, Managing Editor at ITV’s Millbank Studios, and Head of News at ITV Central. He has won national and regional Royal Television Society awards for documentaries.