Covid: Green Man festival sold out as return given go-ahead

Charlotte Church

One of Wales’ largest music festivals has been given the green light to go ahead next month, following a further easing of Covid restrictions.

The Green Man festival will welcome revellers back to the Black Mountains, Powys, on 19 to 22 August for its 19th year.

Tickets have already sold out for acts including Fontaines DC, Gruff Rhys and Charlotte Church.

Local businesses have welcomed the festival’s return.

The Green Man festival main stage

What is the Green Man festival?

Organisers described the event as an “independent music, arts, comedy and science festival”.

It is made up of 10 areas, from comedy and literature to mindfulness, theatre and contemporary dance.

Who’s playing this year?

Welsh acts confirmed for the 2021 event include Charlotte Church, Gwenno and Catrin Finch.

Known for his solo material and work with Super Furry Animals and Neon Neon, Gruff Rhys will be taking to the Mountain Stage.

Electronic maestros Caribou will headline at the festival on the Friday night.

Mercury Prize-nominated Fontaines DC are set to close the festival on 22 August.

Where is the festival?

It is nestled in the the Black Mountains, in the Brecon Beacons National Park.

Abergavenny and Crickhowell are nearby, with businesses looking forward to the boost to the local economy usually brought by the festival.

Crickhowell Bridge

Buster Grant, head brewer of Brecon Brewing, said the Green Man festival had been “very important” over the years to his business.

“Events have a twofold impact – there’s the financial gain, so not having those events made a big dent in our sales and turnover,” he said.

“The other one is public perception – so getting out to those events and we probably see something like 2,000 people.

“We hopefully keep a lot of them very happy with the sales of our beer, so [without the festival] those onward sales weren’t happening.”

Buster Grant

Mr Grant said his company lost 90% of its business overnight when the first lockdown happened, and developed 19 new beers and ciders in bottles and cans for people to drink at home.

His company has also began working with the Welsh Rugby Union to supply beer and cider, and is in discussions with the Football Association of Wales.

“We had to think very fast and modify what we do.”

‘Busy is a nice word’

Raymond Grenfell

Raymond Grenfell, owner of Grenfell & Sons Grocers’ in Crickhowell for 35 years, said the town centre was always busier during the festival.

“It’s busy, it’s what it’s all about when you’re in business, busy is a nice word.

“There’s 20,000 people coming, if they all spent £1 with me that weekend I’d be very happy.

“People come here, see it, enjoy it and come back another time.”